Self-Awareness in Entrepreneurship
Self-Awareness in Entrepreneurship
November 14, 2014

One of the keys of running a successful company is knowing your employees. By the same logic, entrepreneurs and start-up owners who work for themselves will benefit from getting to know themselves a little bit better.
The Entrepreneur seeking self-awareness has a few options.

The Myers-Briggs Test:  This is a test that finds one’s psychological preference or pre-disposition to a particular behavior.  The test finds one’s preference in four pairs of traits.  The questionnaire can help an entrepreneur find out if they are: extroverted or introverted, sensitive or intuitive, a thinker or a feeler and or if they are more judgmental or perceptive.  The Myers-Briggs Test has been administered to thousands of corporate employees so the management can predict their behavior.

The DISC Assessment:  This is a personality test that finds out how an individual works in a team setting.  The test was developed in the 1970s to help streamline a workplace that included more and more collaborative projects. The test measures people in four areas: Dominance, Inducement, Submission and Compliance.  Based on where one falls in each of these four categories, an individual is given one of fifteen personality types that include: Creative, Developer and Results-Orientated.

The Four Types of Entrepreneurs
In this ideas-based and new venture economy there is still no dominant test to determine what kind of entrepreneur you might be. There are only educated guesses by start-up veterans and experts.

One such expert is Linda Rottenberg, CEO of Endeavor, an international network of high-impact entrepreneurs.  Linda wrote in the Wall Street Journal defining her four entrepreneurial phenotypes:

  1. Diamonds: The people that want the spotlight and will rarely share it. Learning to take criticism is the difference between success and failure for these business leaders.
  2. Transformers: Transformers operate with the old school and seek to make it new. They will never struggle to innovate, but they will often falter to implement.
  3. Stars: These entrepreneurs are one man (or woman) shows.  It is all about them and if they fall, their whole idea and brand comes with it.
  4. Rocketships: The scientists of entrepreneurs; the rocketships use reasoning to make an idea cheaper, faster and stronger. Their pitfall is that the life of analyzing numbers does not often lead itself to creativity.

The ancient Greeks carved “Know Thyself” onto the walls of the temple of Apollo centuries before iphone app developers and Internet start-ups.  They may have been on to something…
If you have found any other resources for self-awareness as an entrepreneur, please use the comment feature below and let us know!

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