If you are a business owner, unless you were already poised to be an online marketplace pre-2020, chances are you have spent the bulk of the last year somewhat isolated from your customers or scrambling to pivot. As vaccines get administered and lock-downs unlock, what should you be doing to get back into the groove and let your client base know you weathered the storm? Join us at Customer “CAMP” as we help you connect with your customers once again.
Communicate regularly with your customers so that they don’t forget they need you. In today’s world of seemingly infinite choices and short attention spans, reclaiming a lost customer is a daunting task. Email newsletters, text messaging, social media posts, and more can all be useful and inexpensive tools to keep your customers updated on your hours of operation, COVID precautionary measures and accommodations, and any changes to your business model or offerings.
Pay close attention to the needs of your customer. Prompt responses to their questions or concerns will go a long way towards allaying fears of venturing into the big, bad world. Try to put in place reasonable accommodations for those still not ready to return to “normal,” like curbside pickup or delivery service for large orders. Be considerate of the needs or your core demographic as they relate to your business model.
Advertisements will help to get the word out about your business to customers new and old. If your products or services have changed since last year, be sure to publicize what has changed. If you have transitioned to a more online presence during the pandemic but plan to return to brick and mortar, now is the time to let people know.
Everyone loves a good sale, and you are more likely to draw people back into your store with special promotions or events that really make it worth their while. Chances are, if you can get them over the threshold once, you will have less trouble getting them to return.
At the end of the day, serious props are in order for anyone who’s made it through the past year with the lights still on. Now it’s time to get excited about the future and plan for rebuilding successful businesses and restoring customer relationships that will sustain you for years to come.
This blog was written by Hunter Business Law Attorney Haley Lemon.
DISCLAIMER: This blog is for educational purposes only and does not offer nor substitute legal advice. Additionally, this blog does not establish an attorney-client relationship and is not for advertising or solicitation purposes. Any of the content contained herein shall not be used to make any decision without first consulting an attorney. The hiring of an attorney is an important decision not to be based on advertisements or blogs. Hunter Business Law expressly disclaims any and all liability in regard to any actions, or lack thereof, based on any contents of this blog.