What is it exactly? Small Business Saturday® is a day where people make a point to shop and buy from locally owned small businesses. It falls between Black Friday and Cyber Monday, right when consumers are revving up for the holiday shopping season. Spearheaded by American Express OPEN Forum, the first Small Business Saturday® launched in 2010. Since then, it’s turned into a bona fide national movement. Check out these stats:

• 103 million people shopped at small businesses on Small Business Saturday® in 2011
• Participating small businesses saw a 23 percent increase in transactions last year on Small Business Saturday®
• Small Business Saturday® has 2.8 million “likers” on its Facebook Page.
• 200,000 tweets about Small Business Saturday® were circulating around the Twittersphere last year

Potential customers will be out in force supporting and looking to “shop small” for the holidays; getting involved should be high on your to-do list.
How can you capitalize on small business Saturday?